How To Create A Black Friday Shopping Plan
Black Friday shopping is not a spectator sport. Do you hear me? You can’t just jump in and expect to “play ball” like a pro straight off the bench. Black Friday shopping takes planning and prepping. I promise you will want to make your game plan before heading out to the stores. Take these tips and lace up your sneakers. It’s time to SHOP!
First, you MUST create a budget.
You do not want to enter these stores without a clearly defined budget in mind. It is really easy to get caught up in the moment of the sale (people are fighting over things, so of course you want one!) and you can spend your entire budget in the first store. Not cool! Figure out how much you want to spend per person ahead of time. Scan the online ads that are released early and pre-shop for your deals. Spending less while you are doing this is being a smart cookie.
Create Your Game Plan.
You do NOT want to walk into a store with no plan of attack. Every year, people get seriously injured at Black Friday events. There is even a website that has a count of the Black Friday deaths and injuries. Stores are known for placing “doorbusters” (teaser deals) to get your attention when entering the store. Keep focused and only stop if there is something you need in this area. You can find online ads available a few weeks prior to Black Friday. Look through the ads and decide the deals you want most.
A lot of time product is quickly scooped up by a handful of people. If you have something that you really want, make that store first on your stop so you don’t miss out. Or, team up and divide and conquer. You go to one store, your best friend goes to another. A lot of time super sales like game consoles and electronics marked down heavily are in limited quantity. Hit those sales up first. Keep an eye on the time the deal is going to be released. Sometimes a store will have a certain item only on sale for an hour! You want to make sure you hit those stores up first before that sale price ends.
Plan On Shopping Early.
Stores open really early on Black Friday (some even open up Thanksgiving evening!), so plan on grabbing some coffee and heading out early. A lot of times stores have huge lines of people waiting outside for these insanely awesome deals. Make sure you are at the front of these lines if you want the best deals! Sleepyheads don’t get awesome deals on electronics and game consoles.
Check Store Policies.
Before heading out, do your homework. Some stores will honor price matching, which will be extra savings in your pocket. You would also be saving on gas because you will only have to shop at one store. Take a look at the store’s ad, it usually has their price matching policy on it. Some stores will even match Amazon pricing. If they do this, either print out the Amazon listing or bookmark the link so you can show the cashier at the time of purchase. If in doubt about any price matching, call the stores a few days before heading out so you have your plan all laid out for you.
An alternative to getting trampled at the stores is staying home and shopping online deals on Black Friday (and Cyber Monday). Many times you can snag even better deals online, and of course, we will have them as they go live so stay tuned to our Facebook page and email list to make sure you’re the first to be notified.
Here you will find discounts from a variety of stores. Everything from kitchen inventory to lingerie and play consoles is available. You’d better decide on your New Year presents as soon as possible to browse discounts and avoid being at a loss. Stop wasting your time and get best Black Friday deals!
Stock up on goodies on Black Friday:
Have you already sketched your after-Thanksgiving shopping plan? Well, you should be done with it until November ends as we have some lucrative Black Friday sales. There is a chance that stores will slash their prices even earlier! At Yes We Coupon, we provide you with bargains from the most well-known sellers so that you grab them all for sure.
3 New Strategies That Small Businesses Like for Better Online Sales This Black Friday
Businesses that offer their customers online shopping facilities are trying everything they can to maximize sales this Thanksgiving. One technique has been to start Black Friday sales well before the actual day. In 2017 and 2018, for instance, Amazon kicked off its sale on November 16, a week before the real Black Friday. The idea is to stand out from all the others. An event that starts before all the others doesn’t have to compete with them. There are other, newer ways that online retailers are experimenting with to raise sales, however. If you are an online retailer, you need to start thinking about some of these strategies.
Escalate pay-per-click advertising
Going all out with pay-per-click advertising makes sense in the lead up to Black Friday and Cyber Monday. People tend to be thinking a lot about shopping at this time — they usually search a lot for product information. When they see an ad for something that’s on their list, they are far more likely to click on it. It’s for this reason that online sellers tend to raise their pay-per-click advertising on Google, Facebook or Amazon by between 25% and 50% in the days before Black Friday. Amazon is reputed to have some of the lowest pay-per-click prices in the industry.
Launching special deals (or doing away with them altogether)
Depending on how you see it, giveaways, sweepstakes, buy-one-get-one offers and big discounts are the way to get the shopper’s attention on Black Friday. Companies like Amazon certainly do try all of these methods, as do many small retailers. They know that shoppers come around looking for offers and are likely to be disappointed if they don’t see them.
Other small retailers, however, take the opposite route, mainly if they work with razor-thin margins. Shoppers tend to be ready to buy in this season, anyway, so if they see something they like, they will buy, whether or not it comes with a special offer attached. A company needs a great deal of confidence in its brand or customer base, however, to forgo these strategies.
Sleeping with the enemy
To small retailers, Amazon is a strange kind of enemy. If you own and operate an e-commerce site, Amazon’s death grip on consumer shopping habits can seem an impossible challenge. However, the alternative is simple: you launch a store within Amazon. Since the online retailing giant welcomes third-party retailers, it isn’t necessarily adversarial. More than ever before, small retailers are embracing Amazon and opening Amazon storefronts, often with encouraging results. It’s important to realize that going the Amazon way doesn’t necessarily mean that you are cannibalizing sales at your primary online store. Most retailers find that their online storefront can coexist with Amazon, sometimes even offering Amazon Pay, but they attract shoppers to their websites by providing special offers to those who come.
Learning to manage your online sales strategies on Black Friday requires continual work, as each year brings new circumstances. You must always be willing to try new things so that you can ensure an up-to-date approach to your online sales.