When shopping foundations at Ulta, you can filter by coverage level (light, medium, full), finish (matte, natural, radiant), and even skin concerns (hydrating, oil-control, anti-aging). This makes it simple to narrow down the best foundation for your specific needs. Plus, Ulta carries both prestige and drugstore foundations, so you can compare the most popular picks all in one place.

Don’t forget to take advantage of Ulta coupons, Beauty Steals, and rewards to save even more on your favorite formulas. With mini sizes, travel-friendly packaging, and exclusive value sets, there’s always something new to try in Ulta’s foundation collection.

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Why Ulta is the Best Place to Buy Foundation

Ulta stands out for offering both high-end and budget-friendly foundation options. Unlike other retailers, Ulta also provides inclusive shade ranges and detailed customer reviews to help you make an informed choice. You can even test shades in-store before buying online, ensuring your foundation match is accurate.

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Top Foundation Brands to Try at Ulta

  • Fenty Beauty: Known for inclusive shade ranges and natural finishes.
  • Estée Lauder Double Wear: Long-lasting full coverage foundation.
  • IT Cosmetics CC+ Cream: Skincare-infused with SPF protection.
  • NARS: Lightweight yet buildable formulas with radiant finishes.
  • Too Faced Born This Way: Natural medium-to-full coverage.

Finding Your Perfect Match

Use Ulta’s shade finder tools, customer ratings, and ingredient filters to pick the right product. If you’re looking for vegan or cruelty-free foundations, Ulta highlights those categories to make your shopping experience even easier.